Feeding Potential of Young Athletes

The TWG Foundation is proud to introduce Snack Attackers, a food security initiative designed to ensure young athletes have the fuel they need to thrive — both at practice and on game day.

After coaching youth sports for more than 20 years, TWG co-founder Michael Williams saw a troubling pattern: every season, some kids would arrive at practice having skipped lunch — and sometimes even breakfast. The lack of nutrition was clearly affecting their energy, focus, and performance on the field.

But identifying which kids needed support — and finding a way to help without stigma — proved challenging. As more families face rising living costs, it became evident that a practical, team-based solution was needed.

That’s how Snack Attackers came to life. The program partners directly with local sports teams and organizations to provide bulk orders of nutritious, non-perishable snacks that can be kept on hand throughout the season — making it easy to discreetly support any athlete who needs a little extra energy before hitting the field.

This spring, we are running pilot programs in our hometown of Sylvan Lake with plans to grow across Alberta.

Want to learn more or get involved? Reach out by email — we’d love to hear from you.

The TWGWilliams Group of Companies

The TWGWilliams Group of Companies

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Williams Communications | TWG Foundation

Box 12093, Sylvan Lake, AB T4S 2K9

Sales Offices: Chamber Supply Co.

Innisfail, AB | Eckville, AB | Moose Jaw, SK | Sylvan Lake, AB | Stettler, AB

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